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The combination of high quality advice and efficient problem solving in complex commercial mandates and transactions is at the heart of Schoenherrs philosophy. Adriana Radu has also been actively involved in drafting of media industry proposals on the transposition of the AVMS Direc­tive and transition from analogue to digital broadcasting.

Adriana is a graduate of the Faculty of Law of the University of Bucharest (2002) and of the Executive MBA Program of Asebuss Bucharest & Kennesaw State University Atlanta, Georgia (2008).

Opened in 1996, Schoenherrs Bucharest office is one of the most experienced international firms on the Romanian market. The Bucharest office has built an impressive track record in energy, insurance, banking, pharmaceutical, construction, real estate development and IT industry. Its banking & finance team enjoys an excellent reputation in transactional and regulatory finance and capital markets work. Hiring Adriana Radu, former head of the legal department of SBS Broad­casting Media (part of ProSiebenSat1 Group), enhances Schoenherrs ability to better service its clients active in these industries.

Managing partner Sebastian Gutiu commented: "We are happy to have among us a person of Adrianas experience. We are now better placed to advise clients acting in this constantly changing environment and we look forward to the challenges ahead. "

Adriana Radu has rich experience in broadcasting and digital me­dia, communications infrastructure, communications regulation and sector reform, film and television production and distribution, information technology, marketing, sponsorship and advertising, music, and intellectual property. The Bucharest office of Central European law firm Schoenherr has opened a communications, media and technology desk. In all jurisdictions, Schoenherrs opera­tions correspond with the local legal standards and rules of conduct. From offices in Belgrade, Bratislava, Brussels, Bucharest, Budapest, Ljubljana, Kyiv, Prague, Sofia, Vienna, Warsaw and Zagreb more than 300 professionals provide legal services to national and interna­tional clients. The real estate team regularly acts on the largest property transactions in the country.

Schoenherr is a leading corporate law firm with a strong base in Central Europe. The firm has a long standing tradition of advising clients in all fields of commercial law providing seamless service that transcends national and company borders. She has coordinated various pro­jects, including the taking over of TVK Lumea and Mix FM radio network, the acquisition of a radio network in the Republic of Moldova, as well as the merger and integration of the Romanian subsidiaries of SBS Broadcasting Group within ProSiebenSat1 Group. The 55-lawyer team advises mainly foreign investors on the complete range of corporate and commercial legal issues, with an emphasis on sophisticated corporate, finance and real estate transactional work.

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